Product work is full of patterns

Most people learn them the hard way.
This is a reference for engineers moving into product, junior PMs finding their footing, and founders making decisions without a playbook.

Laws, effects, and principles organized into six categories.

Ready to put the patterns to work?

Recognizing a pattern after the fact is easy. Using it in the room, with real stakes and imperfect information, is a skill you have to practice.
  • Read the context
  • Frame the problem
  • Make the call
  • Ship and learn
This is what the course is built around: not frameworks to memorize, but decisions to make.
Bridging the gap between building & thinking

Built by someone who learned this the hard way

I am Edgardo "Edo" Bermudez. I've spent 16 years working at the intersection of engineering and product, watching smart people make avoidable mistakes, including myself.

I built this site because the gap between knowing a principle and using it under pressure is where many engineers, junior PMs, and tech founders get stuck.

Everything here is designed to close that gap.
Do not hesitate

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